Pondicherry
Sri City, Andhra Pradesh
NCR Delhi
Baddi, Himachal Pradesh
Mumbai, Maharashtra
Vapi, Gujarat
ABOUT THE PROJECT
Avery Dennison, a global materials and manufacturing company with presence in 50 countries, specializes in providing information labeling solutions for branded packaging, to improve customers’ experience across various sectors. The self-adhesive material used as the base layer in packaging labels, known as Silicon lining paper, from which the label is peeled away during dispensing, goes unrecycled in India. Avery Denison, in partnership with Recity’s strategic circular economy interventions, aims to solve this with adequate recycling infrastructure to ensure a new journey to this waste material.
PROBLEMS IDENTIFIED
Material complexity
The silicon coated paper has limited recycling potential due to complexity of silicon layer & inadequate recycling infrastructure
Inadequate Disposal mechanisms
The material gets discarded or burned by the scrap dealers upon procurement due to lack of value
SOLUTIONS
Ensure circularity of silicon lining paper
- Establishing the right sources in the value-chain that see no value for this leftover material from the packaging and dispose it, leading to its journey in the landfills.
- Diverting 1500 MTs of silicon lining paper from the environment and bringing it back into circularity in 12 months
Setting up adequate recycling infrastructure
- Delivering the best quality feedstock of this material into recycling
- Establishing digital traceability of the recycled material with auditable evidence from the value-chain players
IMPACT
1500 MTs of silicon lining
paper landing up in the environment will be brought back into circularity
A digital documentary evidence
of circularity of SLP will be created for its data & governance
Additional business opportunity
for the informal supply chain will be generated
The informal supply chain
will undergo better compliance and training
ECOSYSTEM
Informal Supply chain
(Scrap Dealers, Traders, Aggregators)
